<< Return to the Beginning of 'Improving Address Data'

The Benefits of Address Entry & Batch Cleaning

Address standardization and validation services overcome many of the difficulties that companies encounter when managing address databases. This is especially true when Address Entry Validation™ is combined with batch processing.

Reduced Returned Mail: By validating that an address is correct before sending out a mailing, organizations will reduce the amount of undeliverable mail that is returned. Depending on the size and frequency of mailings, this validation can lead to significant savings for organizations.

Improved Quality of Address Data: Validating that an address is correct at the time it is entered into your database and then using batch processing to regularly clean, verify, and update the address list will help organizations achieve significant improvements in address data quality.

Improved Communication with Customers: Organizations depend on effective communication with customers to survive. Using services that verify and standardize the customers’ addresses will improve your ability to communicate with customers via postal mail and open opportunities that may have otherwise been lost. Organizations that use address verification and standardization services are able to communicate with customers via mail faster and cheaper than organizations that do not use these services.

Reduced Mailing Costs: Many address standardization services will provide organizations with ZIP + 4™ and USPS® barcodes to enable them to qualify for discounts on mailings. Other postal services, such as Canada Post, also offer similar discounts for qualified mailings.

Increased Delivery Speed: By providing the USPS® with addresses in a standardized format and including information such as ZIP + 4™ codes, the post office states that companies can increase the delivery of their mail by one to two days.

Continue to 'The Qualified Address Solution' >>